Travel Motivations and Satisfaction Levels of Excursionists Visiting: A Case Study of Haji Bektash Veli Museum

Ibrahim Cifci, Fazil Kaya, Orhan Akova
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The tourists’ tendency to experience local culture and heritage make museums an important attraction in destinations. Considered a part of cultural and heritage tourism, visiting museums is important for both the community’s economy and social life. The experiences formed from visiting museums have also an impact on the destination’s attractiveness. Visitor’s satisfaction of services offered in the destination plays a significant role in revisit intentions. Drawing on a sample of 121 excursionists visiting Haji Bektashi Veli Museum, which is considered a rich cultural heritage ethnography museum in Turkey, this paper examined the travel motivation and satisfaction level of museum’s visitors. To answer the research question, a selfadministrated questionnaire was used. The findings suggested that travel motivations were variable among the respondents and that visitors’ satisfaction of services offered in the destination was high. The study also reported high level of revisit and recommendation intentions among visitors


Haji Bektashi Veli Museum, excursionist, motivation and satisfaction

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