An Empirical Study on Determining Ethnocentric Tendencies of Turkish Consumers

Hilal Asil
1.563 1.220

Abstract


In recent years; for different reasons opposition to globalization has become wide spread in our country and as a result of this event regional nationalism movements affect consumer decision making process for buying. The main concept in this study - consumer ethnocentrism measured by CETSCALE and eventually it is found that Turkish consumers have middle level about consumer ethnocentrism tendency. In this study, it was found that there is a relationship between the Turkish consumers' socio-demographic characteristics and the levels of consumer ethnocentrism. In addition; according to the findings of this study differences of consumers’ political opinions also differ the tendencies of consumer ethnocentrism.

 


Keywords


Consumer Ethnocentrism, CETSCALE, Political Marketing, Analysis of Variance (ANOVA)

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